Digital Marketing

Many companies use social media to build their brand, yet research indicates that they may also be able to monetize these channels. Online shoppers who interact with retailers on Facebook and Twitter are looking specifically for inside scoop on deals and want to stay up-to-date on products, according to new research. The study also highlights the popularity of group-buying sites and how smartphones influence social media.

As part of this, Hasbro is reorganizing its global games business and moving its games marketing and games development employees from Massachusetts to Rhode Island.

Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth about companies and their offerings. Is the recession to blame?

Do deal-a-day sites like Groupon really bring in bigger profits? The Retail Doctor Bob Phibbs says "no" based on numerous case studies from retailers who have lost money from investments in coupon sites.

Unilever announces a partnership with Recyclebank to educate consumers on how they can take small actions to make a big difference in reducing waste and water use.

In 2010, marketers distributed 332 billion CPG coupons, the largest single-year distribution quantity ever recorded in the United States. A new report sheds light on distribution and redemption trends.

General Mills is the first large consumer products company to test the waters with the popular daily-deal Web site. Early results are promising.