Cause Marketing/ Community Programs

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Over the past year, the Green Confidence Index tracked consumer sentiment for all things green, from cars to clothing to cleaning products, and it's clear the market has moved from minor to mainstream.

With an investment of $3 million over the next three years, the new center in Peru will promote new initiatives that will benefit local communities and ultimately deliver wholesome and enjoyable products to consumers.

An exclusive promotion is part of Target's $3.5 million total 2010 commitment to help combat childhood hunger and its impact on learning.

The maker of 100 percent recycled paper towels, bath tissue, facial tissue and napkins launches the Right to Know initiative.

Bear Naked, Kashi, Odwalla and Clif Bar help collect over 1.5 million wrappers and pay charities nearly $32 K: Works with Elmer's, Scotch Tape, Sharpie, Paper Mate and EXPO brands to clean up the office products industry.

From to Mark Zuckerberg to Michelle Obama, here's what you need to know about the 10 biggest influencers that are embracing "mindful spending" amongst consumers.

A new program welcomes outside innovation into the organization to push its marketing and communications expertise to new levels.