Marketing Tactics

Whether you missed the virtual experience or you just want to dig a bit deeper into some of the content, you can still watch all of the keynotes, sessions and panels on your own time.  

Colgate-Palmolive is launching the first of several experiments it's planned with the ISS National Lab, blasting into space to potentially benefit more than half of the world's population in the next decade.

This will come as no surprise to anyone - but even with one year of pandemic-prep and learnings, many leading CG brands and their field teams are still struggling to pivot communications, plans, and new field processes to this day.

The acquisition of Chipita S.A. builds on Mondelēz International’s continued expansion into fast-growing snacking segments.

The newly appointed CEO will have oversight of both the Kylie Jenner and Kim Kardashian West beauty businesses for Coty, with plans for an omnichannel approach, and DTC platform.

Brands–both big and small–can implement campaigns on the platform using any combination of native ads, organic content and influencer posts to increase their overall awareness and entice potential customers.

The new marketing lead has more than two decades of CG marketing and product innovation experience, most recently in the role of general manager, marketing, for Reckitt.

We dug into the technologies, tools and tricks of today's successful DTC brands (and those new to DTC), including what makes the digital natives just so special. Read on for an edited transcript and all of the presentation slides, and learn why done is better than perfect, but personal wins all.