Data & Analytics

Learn how the company plans to use deeper insights to grow its loyalty efforts and bolster its brand.

The new approach scales shared services, strengthens the company's content studio, and uses technology to improve marketing quality, ensure consistency and speed up efforts.

Learn how he's modernized retail partnerships since joining the ranks of Haleon's leadership team just over a year ago.

President and CEO Rahul Goyal shares that the plan will help rewire the organization so it can better react to opportunities in the market

In a recent CGT Expert Exchange, we discussed how REX has evolved in recent years and how data and AI are being used by CPGs to integrate real-time signals into their operations.

The company looks to gain new efficiencies through a supply chain optimization that will accelerate decision-making

Unilever looks to overhaul its end-to-end operations through advanced analytics, artificial intelligence and new marketing capabilities.

Because Lipari supplies thousands of retailers with a wide assortment of products, it needed to overhaul its supply chain operations to increase visibility into inventory and demand planning.