P&G is continuing to invest in digital transformation, focusing specifically on the supply chain, digital acumen, and environmental sustainability. Learn more.
The company also provided more insight into its proprietary trade promotion technology and supply chain investments, the latter of which enables it to forecast sales down to the SKU level.
A pair of Mondelēz and Johnson & Johnson symptom relief brands are investing in tech solutions that will allow them to track proprietary data, identify illness trends, and use these insights to inform consumer engagement strategies.
Consumer behavior is changing rapidly, but their methods and preferred channels for engaging can vary wildly. Learn from Channan Sawhney, director of global e-commerce at Johnson & Johnson Consumer Health, about these differences and where retailers are investing to meet new needs.
Given how quickly and dramatically consumer behavior is changing, there’s a lot retailers and consumer goods companies are taking away from other regions when building their commerce strategies.
The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods companies to publicly announce use for the much-buzzed-about technology.
Welcome to the Watch List, where we highlight new, emerging, and creative consumer goods manufacturers and retailers that are leveraging technology for innovative purposes and results.
