Anheuser-Busch Sells 8 Brands to Tilray Brands

Anheuser-Busch InBev offloaded eight craft beer and beverage brands to Tilray Brands, an expanding cannabis and CPG company. 

The acquisition will include Shock Top, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Breckenridge Brewery, Widmer Brothers Brewing, Square Mile Cider Company, and HiBall Energy.

Tilray will inherit all current employees, brewpubs, and breweries associated with each brand, with the all-cash transaction expected to close in 2023. 

“The talented people behind these brands and breweries, along with our significant investments in them over the years, have positioned them for a bright future with Tilray Brands,” said Andy Thomas, president, the high end with Anheuser-Busch.

Pro forma revenue for Tilray’s U.S. beverage alcohol portfolio, with these newly acquired brands, is expected to hit $300 million.

“Today’s announcement both solidifies our national leadership position and share in the U.S. craft brewing market and marks a major step forward in our diversification strategy,” said Irwin D. Simon, chairman and CEO for Tilray Brands. “We are excited to work with the teams behind these iconic brands that command great consumer loyalty and have a history of delivering strong award-winning products with tremendous growth opportunities. Tilray is fully committed to invest in and champion the future of the U.S. craft beer industry by fueling new innovation that excites and further accelerates the growth of its consumer base.”

Tilray's current portfolio contains brands like SweetWater Brewing Company, Montauk Brewing Company, Alpine Beer Company, and Green Flash Brewing Company.

They also own Happy Flower CBD sparkling non-alcoholic cocktails and Breckenridge Distillery, an award-winning spirit brand known for their World’s Best Blended Whisky.