Cover Story: The Key to Success Heinz unlocks the secret to Project Keystone, the company's comprehensive trade funds strategy. Hitting the Sweet SpotImperial Sugar engineers a turnaround with IT at the core. Plus the10 commandments of ERP deployment. Double Vision International Multifoods integrates concurrent enterprise solutions On the fast track Cutter & Buck sees explosive growth through a shift in business strategy In-Depth Analysis Welch's hits the Web to track promotion performance A Change of Plans The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions. Mutual Benefits A holistic CRM strategy drives value for CG firms and retail partners Rapid Return - January 2004 SCE apps help squeeze out costs Technology in transition Bruce Springsteen once said that he writes so many songs about cars because he likes to sing about people in transition. Reader's Choice Survey 2004 Consumer goods firms rate the top tech vendors First Previous 850 851 852 853 854 Next Last
