Corporate Governance

P&G Builds New Product Category
Procter & Gamble (P&G) attributes the success of its $16 billion-dollar brands to consumer-driven innovation.

Coffee Bean International brews a robust analytics strategy to satisfy 2,000 accounts

Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge.

By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success

The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors

During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions.

The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.

All roads lead to Rome, as the expression goes, but for consumer goods companies all roads lead to the retailer -- the consumer goods company's customer.