The Pulse -- June 2005P&G Builds New Product CategoryProcter & Gamble (P&G) attributes the success of its $16 billion-dollar brands to consumer-driven innovation. Keeping an Eye on EPC Managers at Quantum Foods Inc. were facing two key challenges: improve inventory control as the business continued to grow dramatically, and meet increasingly stringent government and industry regulations regarding food safety. 2005 Visionaries Contrary to popular belief, implementing a strategy isn't always the major business hurdle to overcome within an organization. Up and coming industry-wide initiative: LOCATION, LOCATION, LOCATION All roads lead to Rome, as the expression goes, but for consumer goods companies all roads lead to the retailer -- the consumer goods company's customer. Del Monte Foods Bets On Business Intelligence New effort to drive operational efficiencies across sales, marketing and finance Hallmark Greets Salesforce Automation Handheld capabilities streamline re-order process and reduce stock outs Buzz-worthy Customer Service Coffee Bean International brews a robust analytics strategy to satisfy 2,000 accounts Best TPM Practices Reap Big Rewards Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge. Insights -- May 2005 By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success Simple Recipe for Success The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors First Previous 854 855 856 857 858 Next Last
