2005 Visionaries Contrary to popular belief, implementing a strategy isn't always the major business hurdle to overcome within an organization. Visions of Grandeur This year's crop of Consumer Goods Visionaries (formerly known as the 25 Most Influential) reflects the rapidly changing dynamic of the supplier/retailer relationship. Means For Survival Dairy Industries handles cost with a solution fitting for small business Information Integration How to tranform fragmented systems into a transparent enterprise Insights -- June 2005 The industry gets tough on price as competitive concerns surface The Pulse -- June 2005 P&G Builds New Product CategoryProcter & Gamble (P&G) attributes the success of its $16 billion-dollar brands to consumer-driven innovation. Buzz-worthy Customer Service Coffee Bean International brews a robust analytics strategy to satisfy 2,000 accounts Best TPM Practices Reap Big Rewards Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge. Insights -- May 2005 By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success Simple Recipe for Success The combination of innovative products and EDI helps Mixed Emotions gain entry into 250+ retail doors First Previous 854 855 856 857 858 Next Last
