Frito-Lay will sell and distribute a new line of meat snacks under the MATADOR by Jack Link's brand, aimed at young adults with action-driven lifestyles.
The 2009 Consumer Goods Sales and Marketing Summit came to a close Wednesday afternoon, leaving the almost 200 consumer goods executives in attendance with a little more insight into customer-facing trends and topics.
What happens when supply and demand are managed in a truly coordinated fashion? Johnsonville Sausage CIO Ron Gilson recently shared the company's journey to visibility via an integrated supply chain.