Brand owners must understand what is being said about their own brands, as well as their competitors' products, in order to succeed. These insights can then be used to respond quickly to both positive and negative online activities, so strategies can be developed to shape consumer perception. Here, two seasoned experts divulge the market strategies that can help drive business growth.
NEWS FLASH: As if you didnt know already, mobile is taking over the planet! So let me throw at you some simple facts and see if you believe that your infrastructure and Cognitive Computing power is ready to handle it.
Unilever announces that its Chief Financial Officer, Jean-Marc Hut, has decided to step down from his role and the Boards of Unilever PLC and Unilever N.V. Graeme Pitkethly will succeed Hut as CFO.
The Clorox Company announces Executive Chairman Donald R. Knauss will retire from The Clorox Company and its board of directors. The board also appoints George Harad as independent chair and adds Spencer C. Fleischer and Christopher J. Williams.
Whirlpool Corporation has entered into an agreement to acquire American Dryer Corporation, a privately held company that manufactures and markets coin-operated industrial and specialty laundry equipment.
