Companies like Versace, Chanel, Gucci, Burberry, Ralph Lauren, and Giorgio Armani are among the companies that have unlocked ways to keep consumers engaged through innovative marketing activations and personalization techniques.
CPGs face numerous challenges when crafting retail execution strategies across channels, including navigating supply chain disruptions, integrating new technology into their organization and using customer data effectively.
Storm willl lead the company’s marketing function, including private label, retail marketing programs, e-commerce and digital experience, creative services, shopper insights, and loyalty.
MAC Cosmetics is looking to expand its global presence through a consumer-first marketing approach and disruptor mindset. To do so, the company has hired Emily Bromfield as its SVP of global marketing.
Learn why CPG companies like Clorox, 3M, Hanesbrands, and Church & Dwight have made recent investments to bolster their cybersecurity, integrating automation and AI along the way.