The new head is tasked with leading such brands as Goldfish, Milano, Pepperidge Farm, Snyder’s of Hanover, Lance, Kettle Brand, Cape Cod, Snack Factory Pretzel Crisps and Late July.
In the face of extreme competition, creating relevance and consumer appeal is now critical to stimulate new growth, and it’s coming in many forms as companies go to great lengths to drive competitiveness.