In the face of extreme competition, creating relevance and consumer appeal is now critical to stimulate new growth, and it’s coming in many forms as companies go to great lengths to drive competitiveness.
Walmart may begin testing a membership program to take on Amazon Prime as soon as this month, begging the question of whether consumers would pay for two very similar offerings.
Coty, which counts such brands as Covergirl, Max Factor, Adidas and Clairol under its umbrella, is currently exploring the sale of its professional beauty division.
P&G, which is currently facing supply and demand challenges associated with the coronavirus, launched a line of multipurpose cleaners promising 24 hours of bacteria protection.
Franks will be responsible for operations in all of the company’s global markets, including driving unified growth as Godiva expands into new channels and categories.
