In the past three years, the hard seltzer market has grown tenfold, from ten brands in 2018 to now more than 100 brands, with one brand rising to the top: White Claw. Here's how its growth could have been predicted with AI visual intelligence.
Mondelēz International CEO Dirk Van de Put shared insight into how the snack giant is evolving its marketing, providing a peek into its investment strategy.
The deal is approximately valued at $1.7B and is expected to enhance E2open’s supply chain execution capabilities with BluJay’s transportation management software and global trade capabilities.
Coca-Cola HBC is expected to digitally transform its supply chain by leveraging flexible processes to support fast decision-making and adapt quickly to changing business environments and consumer demand.
With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust decision-making support. Here's how.
