Collaboration: Opening the Lines of CommunicationAcosta embarks on a massive CRM project to bolster partner relationships Cover Story: The Key to Success Heinz unlocks the secret to Project Keystone, the company's comprehensive trade funds strategy. SMB Market: Switching Gears Cannondale steers toward improved forecasts and customer service. Product Management: Fast Turnaround How Procter & Gamble saved one of its key brands On the fast track Cutter & Buck sees explosive growth through a shift in business strategy Hitting the Sweet Spot Imperial Sugar engineers a turnaround with IT at the core. Plus the10 commandments of ERP deployment. Picking Up Steam Enterprise Resource Planning delivers on long-held promises Source of Inspiration CG firms tap outsourcing and consulting to address changing biz environment A Change of Plans The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions. Rapid Return - January 2004 SCE apps help squeeze out costs First Previous 731 732 733 734 735 Next Last