Strategy

Gillette streamlines its go-to-market strategy with Project Enable

In 2004, the Kimberly-Clark Corporation developed a five-year RFID Strategic Applications plan that focuses on key strategic applications choices that would utilize RFID to deliver new value to both its customer and to Kimberly-Clark.

How to establish an effective trade promotion analysis process

The pharmaceutical industry is making RFID strides but uncertainty and confusion make payback hard to quantify

Companies will spend $6 billion on complying with Sarbanes-Oxley Act (SOX) requirements in 2006, on par with the $6.1 billion that will be spent in 2005, estimates AMR Research.

Eighty-four percent of consumer goods companies share the sentiment that they don't receive a fair value and acceptable return on their trade promotion investment.

Consumer durables giant LG Electronics India Ltd (LGEIL) expects to reduce overhead costs by at least $3.5 million annually now that its Oracle Enterprise Resource Planning 'E-Business Suite' implementation is compete.

What action steps should you be taking to yield a return on promotion investments?