Strategy

Kraft complements worldwide operational structure with global data synchronization

Adidas-Salomon Canada consolidates IT to boost customer service

In April 2004, IT giant Hewlett-Packard (HP) was one of just eight consumer goods giants that began shipping Electronic Product Code (EPC)-products to Wal-Mart's Dallas/Fort Worth distribution center.

Late last year, clothing manufacturer VF Corp. signed a three-year agreement to purchase RFID tags and readers from Alien Technology to identify products in cases and pallets headed to Wal-Mart and other retailers that use RFID.

Yamaha Motor Europe revs up research to launch new products

With all of the hype, confusion and doubt surrounding the future viability of Radio Frequency Identification (RFID) technology, The Gillette Company remains unfazed, staying the course with a razor-sharp strategy that intends to mine the fathomless efficiencies that the electronic product code (EPC) offers.

With Wall Street's insatiable demand for profitable growth in the consumer packaged goods (CPG) industry, CPG companies must ensure that every asset at their disposal is faced off against the consumer in an effective manner.

In trade promotions management technology, integrated analytics tools that provide for precise tracking of promotions dollars are currently drawing the most attention from consumer goods (CG) companies, analysts say.