Strategy

Even though the growth of supply chain software has cooled significantly since the hey day of the explosive growth seen in 2000, there is still a huge opportunity for vendors to adjust offerings to better suit the needs of clients, according to a 2004 AMR Research report.

In trade promotions management technology, integrated analytics tools that provide for precise tracking of promotions dollars are currently drawing the most attention from consumer goods (CG) companies, analysts say.

There is no doubt that 2004 proved to be a more than challenging year for consumer goods (CG) companies.

Consumer goods firms are only as sharp as the products they release.

Usually, discussion and analysis of a particular subject is a matter of bringing in a number of viewpoints, weighing them and making a case for the most likely futures.

In an effort to assure customer satisfaction and ensure that its multiple brands remain competitive, H.J. Heinz created a customer relationship model called First Call.

The Consumer Goods Technology 2004 award winner for Product Innovation earned its place in the spotlight not only for its recent success in both recognizing and satisfying a consumer need, but for doing so within a collaborative alliance.

At 135-years-old, the Campbell Soup Company brings in nearly $7 billion in annual sales and touts more than 20 market-leading brands from a diverse product portfolio, which includes everything from the familiar red and white cans to Pepperidge Farm bakery to Godiva chocolate.