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Strategy

  • Heinz Adjust Store Shelf Priorities

    H.J Heinz is rearranging its ketchup displays at grocery stores nationwide so that its new, larger Fridge Door Fit ketchup bottle is upgraded from the bottom shelf to a new location where consumers can't miss it.
  • Catching Up With Paul Gross, CIO, Brown-Forman Corp.

    CGT Executive Editor Kara Romanow catches up with Paul Gross, CIO, Brown-Forman Corporation, to get his perspective on the consumer goods industry and the unique challenges that wine and spirits manufacturers face.
  • Beyond Boundaries

    Swedish Match masters category management
  • Strength in Numbers Facilitates Innovation at IBM

    Innovation has never been more important for IBM.
  • Nike Aligns Leadership to Drive Growth

    Nike Brand President Charlie Denson recently announced management and organizational changes designed to strengthen alignment of the Nike brand with geographic growth opportunities and core global product categories and consumer segments.
  • Speed to Market

    How to bring products that satisfy shopper needs to market before the competition
  • CGT Inside News - 08/23/2006

    IBM Corporation is shelling out $100 million in an effort to reach thousands of IT resellers around the globe who sell hardware, software and services to the small and medium business (SMB) market.
  • Hallmark Harmonizes HR Business Processes

    As part of an ongoing effort to standardize its human resource-related business processes and consolidate all employee information, Hallmark Cards Inc. deployed Oracle Human Resources Management System (HRMS).
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