Strategy

The Wm. Wrigley Jr. Company is giving its Extra and Wrigley's brands -Juicy Fruit, Doublemint, Big Red, Winterfresh and Wrigley's Spearmint -a new look with the introduction of Slim Pack, a 15-stick envelopepackage that is expected to be more durable and portable for today'sconsumers.

A new report shows the impact of fluctuating gas prices on consumer shopping and buying behavior. Read on to find out this inflation is affecting consumers, and what is expected to come for consumers and the industry in the future.

Kraft Foods has an entire group within its business dedicated to consumer insights, but beyond that, one member of the company is working to shape insights for the industry. Part of Kraft's strategy includes a commitment to "rewire the organization for growth" and technology plays a leading role.

Perry Ellis executive provides CGT Executive Editor Kara Romanow with tips on how to combine great products with the great analytical planning processes and technologies to compete effectively in the fast-turning apparel market.

Recalls can be dangerous for the consumer, but they are also downright detrimental to the consumer goods companies involved as consumers abandon a recalled brand for another in the interim, or worse, for life. CGT asks analysts from AMR Research, Hitachi Consulting and IBM to identify the primary causes of product recalls and how your company can monitor external production operations to thwart those causes.

Sunny Garga, president, Business and Consumer Insights Information Resources Inc. shares his perspective on the current state of analytics as well as future trends.

Bacardi renews a contract to market DISARONNO after the 10 year anniversary of its distribution agreement the company.

Record-high feeding costs forces Pilgrim's Pride to continue weekly processing reduction of chicken, following previously announced closing of plant.