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Strategy

  • Playstation3 to Support Blu-ray

    Sony Computer Entertainment America (SCEA) announces that the next system software update for Playstation3 (PS3)
  • Campbell Soup Proactively Manages Sales When Weather Strikes

    As soon as a prediction of a cold Arctic air mass and snow hits the news, the buying begins. Read on to find out how Campbell Soup Company arms itself with the knowledge to prepare for whatever Mother Nature has in store.
  • Quality Assurance

    Global manufacturer Ryobi Technologies Inc. implemented Cognos 8 BI and Cognos ReportNet to improve communication and credibility of information world.
  • A New Tool to Manage Tools

    With nearly 200 salespeople spread across the United States who service regional industrial accounts such as Home Depot and Lowes, The Bosch Group identified an opportunity to increase the productivity of its salesforce by having a quicker and more flexible reporting tool.
  • Samsung and adidas to Take on Apple and Nike

    Samsung and adidas establish a partnership to create miCoach, areal-time training system that, according to the duo, is designed tomotivate, inspire and enable athletes at all levels to reach theirunique training goals.
  • Capri Sun Makes Lighter Pouches

    Capri Sun becomes part of the Kraft Foods Sensible Solution product line with 25 percent less sugar in its juices.
  • Wrigley Stick Gums Receive modern Makeover

    The Wm. Wrigley Jr. Company is giving its Extra and Wrigley's brands -Juicy Fruit, Doublemint, Big Red, Winterfresh and Wrigley's Spearmint -a new look with the introduction of Slim Pack, a 15-stick envelopepackage that is expected to be more durable and portable for today'sconsumers.
  • High Gas Prices Disrupt U.S. Consumer Spending

    A new report shows the impact of fluctuating gas prices on consumer shopping and buying behavior. Read on to find out this inflation is affecting consumers, and what is expected to come for consumers and the industry in the future.
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