Strategy

The 2010 Consumer Goods Sales and Marketing Summit kicked off this week, providing more than 200 consumer goods executives with a little more insight into customer-facing trends and topics. Get the inside scoop here!

For the first time in company history, Mattel will roll out a new intellectual property, Monster High, across a number of diverse consumer products categories simultaneously at launch.

A new program welcomes outside innovation into the organization to push its marketing and communications expertise to new levels.

Western Glove Works apparel division has selected Centric Software Inc., to provide its product lifecycle management (PLM) system.

Deloittereveals the results of a recent research survey of consumer products and retailexecutives on the challenges that national brands face.

A rumor that P&G might acquire Newell Rubbermaid sent options trading on the manufacturer to its highest level in almost three months, Businessweek reported Tuesday.

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.

PepsiCo,teaming with Accenture, launched an innovative initiative for its financefunction in May 2009 that can serve as a valuable learning model for companiesin any industry. Called the PepsiCo Finance University, find out how thisinitiative has provided a broader and more in-depth understanding of thecompany's core financial skills.