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Coca-Cola Optimizes Logistics Processes

The beverage corporation Coca-Cola Hellenic based in Athens and with subsidiaries in 28 European countries -- ranging from Greece to the Republic of Ireland, from Italy to Romania -- optimizes its logistical processes with support from the logistics company ORTEC.

Coca-Cola Hellenic (CCH), one of the largest bottlers of non-alcoholic beverages in Europe, has already implemented at several locations the ORTEC beverage solutions for Route Planning and Dispatching, Pallet and Loadbuilding as well as for Warehouse Control and Picking. Atanas Atanosov, Shared Services at CCH, explains the decision for ORTEC as follows: "Since ORTEC best-of-breed optimization solutions are available both in a SAP embedded as well as in a non-embedded version, it is possible for CCH to implement the same functionalities uniformly in every country. In addition to excellent functionalities, this standardization of logistics processes represents decisive cost and services advantages for CCH."

The starting signal for the Europe-wide project, estimated to run until 2012, sounded as early as 2006 with the joint development of an ORTEC LEO template version. The first operative startup followed in 2007 with the introduction of the non-embedded ORTEC beverage solution (also known as ORTEC Shortrec) in Greece, and soon mirrored by Italy and Switzerland. In 2008, Romania followed, while Croatia is already in the preparation stages for the Go-Live. Furthermore, the SAP embedded ORTEC beverage solution (also known as ORTEC LEO) was installed in the Czech Republic and Slovakia in 2008.

CCH is expected to profit from more efficient costs structures, time and route optimized processes as well as improved planning quality. A further benefit for CCH comes from secure decision making processes resulting from the ORTEC SAP embedded implementation, which are based on data directly from SAP that is consistent and current in all planning phases.
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