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Strategy

  • Kimberly-Clark Announces New Treasurer

    The new treasurer succeeds Nancy Loewe, who will continue to serve as the company's chief strategy officer.

  • Post Holdings to Acquire Hearthside Business

    Post plans to combine the acquired business with its Attune Foods business, a branded ready to eat cereal business Post acquired in December 2012.

  • SC Johnson Introduces Compostable Ziploc Bags

    Ziploc Brand Compostable Bags, available exclusively online at SCJGreenChoices.com, are designed for use in commercial composting facilities that accept food scraps and compostable bags.

  • A Trade ROI Mindset

    With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset?

  • Conair Tames Big Data

    Together, Conair's Marketing and IT teams wrote a business case that would essentially transform the company's "big data" problem into actionable insights.

  • TreeHouse Foods Makes Strategic Management Changes

    TreeHouse Foods promotes a new EVP of TreeHouse Foods and President of Bay Valley Foods, and appoints a newly created role of EVP, Acquisitions Integrations for TreeHouse Foods.

  • Newell Rubbermaid Gets A Fresh Perspective

    Newell Rubbermaid went straight to the source for millennial marketing insights by partnering with more than 150 Philadelphia University industrial design students.

  • Top 10 Most Chosen Consumer Goods Brands

    A new global ranking of fast moving consumer goods brands reveals the brands that are being bought by the most consumers, the most often. Coca-Cola leads the Top 50 list, while some surprising brands, like Maggi, make it into the top 10. And only one brand in the world reaches more than half of the global population.
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