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Strategy

  • Pepsi Appoints Former Playboy Exec to Global CMO Post

    The appointment comes at a time when PepsiCo's underperforming beverage unit has been under scrutiny, with Wall Street chattering about the possibility of a spinoff of the unit to focus on its faster-growing snacks.
  • Walmart Celebrates its Associates

    Weeklong festivities will feature 14,000 associates from all 27 countries and highlight the career opportunities at Walmart.
  • CG Execs Meet to Share Sales & Marketing Insights

    Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here.
  • Mondelez Signs Global "Mobile Only" Media Deal

    A new collaboration with Google is part of the company's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey.
  • Come to the Table

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Prestige Brands Inks Promotion Optimization Deal

    The deal with TABS Group, Inc. is expected to help Prestige Brands measure, plan and optimize its promotional spending.
  • 2013 Consumer Goods Visionaries

    CGT presents the new class of Visionaries 11 consumer goods leaders who are shaping the future of their companies with unprecedented business and technology initiatives. Ranging from senior executives at major firms to pioneers at innovative mid-market companies, the 2013 Visionaries share inside details on how they are collaboratively bringing big picture ideas to life.
  • Smithfield Foods to be Acquired for $7.1B

    The combined company is expected to have greater access to the large and growing Chinese market and retain world-leading food safety and quality control standards.
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