Through the acquisition of Meccano (known as Erector Set in the United States), Spin Master grows its global portfolio and strengthens its executive team.
Either through specialized expertise in stores, like lululemon and Under Armour, or by ease of access to a wide variety of products, like Amazon, this year's fastest-growing retailers are going beyond function to a more emotional connection as the key to rapid growth.
The move comes after a partnership between Unilever and co-creation community eYeka in order to further tap into its open creativity platform across Asia-Pacific, Middle East, Russia and South Africa.
Fred Schroeder, president, Adesso Solutions, offers realistic tips for small to mid-sized consumer goods manufacturers who want to conquer the seemingly impossible task of achieving trade promotion effectiveness.
The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights.
After the company was sold off by Procter & Gamble to a private equity firm, SunnyD had to move quickly to establish a solid infrastructure in order to get its products to market without any significant gaps.
The portfolio being acquired includes a broad range of liquid and dry-mix salad dressing flavors under the Wish-Bone and Western brand names, at a purchase price of $580 million.
The executive joins Mars from Johnson & Johnson where he most recently served as the General Manager-Walmart Global Cross Functional team for the Consumer Products segment.
