Strategy

More than 200 executives from leading consumer goods and retail organizations worked together to focus on how the industry can bring benefits to consumers through collaborative initiatives. The effort was triggered by the significant changes in society, consumer behavior, the environment and technology. In the end, two megatrends and three action plans emerged.

The award recognizes the collaboration on a commercial services program in which Accenture manages P&Gs digital marketing campaigns, e-retailer content and virtual reality centers.

This facility will play a key role in developing the talent to lead Unilever, as it aims to double the size of the business, while halving its environmental impact and increasing its positive social impact.

The new SVP, Gobal R&D, joins Campbell with more than 20 years of experience from companies including PepsiCo and Procter & Gamble.

Burt's Bees charts progress across the brand's social and environmental initiatives, recasts its 2020 goals and highlights an expanded commitment to the health of bees.

The global implementation of Multi-Enterprise Demand Sensing from Terra Technology is expected to better meet the needs of retailers and consumers around the world.

The $53 million investment is going to focus on frozen and chilled foods research, and will serve Nestle's businesses worldwide.

After a successful U.S. roll out, this breakthrough initiative aims to activate new mobile technologies and ignite cultural change in Brazil in just 90 days.