Strategy

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Over the past year, P&G has met or exceeded its key financial commitments. The company returned $12.5 billion in cash to shareowners, but A.G. Lafley thinks that the company can do better: We have taken a hard look at what we need to do and how we need to change to perform better."

Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets.

Get details behind the company's 2020 Strategy, which focuses on delivering long-term, profitable growth through the year 2020 and is an evolution of the company's recently completed Centennial Strategy.

Newell Rubbermaid announces a significant step in making bigger, more strategic, global investments behind its brands with the consolidation of scores of local agencies worldwide into one lead creative partner and one lead media-buying partner.

With the addition of Clarisonic, PFSweb has increased the number of e-commerce sites it supports for L'Oreal USA to eight.

PVH Europe will implement the full Centric 8 PLM software suite and mobile apps across all Tommy Hilfiger Europe brands, categories and lines.

Today, Mondelez International is a global snacking powerhouse uniquely built to deliver sustainable, profitable growth due to its many competitive advantages.