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Strategy

  • Welch's Names CMO from Schwan

    Previously at Schwans, the exec helped revitalize the pizza business by repositioning iconic brands like Red Baron and Freschetta, including launching new advertising and bringing consumer driven innovation.
  • An Industry Redefined

    CGT Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue.
  • Bringing Brands to Life

    The SC Johnson Frank Lloyd Wright-designed Research Tower opens to the public, for the first time ever, on May 2, 2014.
  • Pilgrim's Pride Bids for Hillshire Brands at $6.4B

    This announcement comes after a pending agreement for Hillshire to acquire Pinnacle Foods for $6.6 billion.
  • 2014 Visionaries

    CGT proudly presents its newest class of Visionaries; 11 consumer goods professionals who are shaping the future of their companies with unprecedented business and technology initiatives.
  • 7 Characteristics of a Visionary

    In her monthly column, Lora Cecere reveals what it takes to get consumer goods companies unstuck and lead business and technology transformation in the industry.
  • Unilever Taps Retail Optimization Tool

    Unilever wins BJ's "Supply Chain Partnership Award 2014", while utilizing The TABS Group, Inc.'s retail space optimization product.
  • Redrawing the Frontiers

    CG companies are in need of an overhaul. Historically, it was logical to structure a multinational's operations on the basis of geography, but this way of working is no longer fit for purpose due to factors such as globalization and different levels of digital maturity. At the same time, companies now require much more sophisticated approaches to engage and excite their customers.
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