Strategy

Keurig is changing the way SUBWAY restaurants are thinking about brewed beverages by delivering a fresh brewed, delicious beverage at all times during the day to consumers who recognize Keurig as a symbol of quality.

The pilot plant at Rutgers is the first university-affiliated pilot site for Pinnacle and expands the company's existing relationship with the institution that began last year through an undergraduate internship program.

Following the conclusion of the bidding process, Tyson Foods submits unilaterally binding offer to acquire Hillshire Brands for $8.55 billion in cash.

BT will orchestrate a wide range of IT services across 70 De Beers Group sites, including exploration and mining locations across the world.

In this era of social media and mobile consumers, successful sales and marketing requires collaborative technology to make an impact. Themed around the coveted IT/Marketing Alliance, the 2014 Consumer Goods Sales & Marketing Summit united sales, marketing and IT trailblazers to explore and compare strategies and lessons learned in their journey toward true alignment.

With a solution from Dassault Systmes, Barilla has streamlined label design and approval, reduced artwork design time and improved regulatory compliance.

The newly created leadership position will oversee functions ranging from research & development and manufacturing to sales and strategy.

This agreement represents a shift in Coty's go-to-market strategy for brands sold through the mass distribution channel in China, by allowing Coty to leverage Li & Fung's broad distribution network in that channel.