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Strategy

  • P&G Chief Brand Officer Talks Digital Marketing

    Chief brand officer of P&G, Marc Pritchard says digital technology has brought marketers "unimaginable opportunities", but brands should not put "obsession" with technology at the cost of "customer experience" and should tackle the threats that digital presents as much as reaping the benefits of it.
  • Under Armour Opens Digital HQ

    Downtown Austin, Texas has a new digital development with the opening of Under Armour's first-ever Connected Fitness digital headquarters.
  • McCormick Announces Acquisition of Brand Aromatics

    McCormick has acquired the business for approximately $63 million in cash, and expands the breadth of value-added products in its industrial business.
  • IRI and Kline & Company Form Alliance for Consumer Healthcare Products

    This alliance is expected to provide a higher level of data accuracy and an unparalleled, global range of thought leadership on stimulating topics in the consumer healthcare space.
  • Africa's Consumer Economy on the Rise

    A couple of months ago, The Economist reported that the African economy, rather than being damaged by last years collapse in commodity prices, was actually standing its ground even despite its historical dependency on the extractive industry.
  • MPOWERD Names CEO

    In addition the CEOs promotion, MPOWERDs Board of Directors appointed Valarie Gelb as Chairman of the Board and appointed two new directors, Mark Sperry and Michael Pecoraro.
  • Hain Celestial to Acquire Empire Kosher Foods

    Empire offers a full range of kosher antibiotic- and hormone-free chicken and turkey products including fresh tray pack, frozen, deli, fully cooked, gluten-free and organic products.
  • East Africa Trade Agreement is Latest Big Step Forward

    Thursdays signing of the Cooperation Agreement between the United States and the East African Community (EAC) a regional bloc comprised of Kenya, Uganda, Tanzania, Rwanda and Burundi is a major relationship milestone.
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