Jennifer Lacks Kaplan, principal, for Deloitte discusses how the CIO is emerging as a key leader in driving the marketing transformation required for CG companies to win in today's digital marketplace.
After a successful pilot phase with ChannelSight in 20 markets with over 100 retailers, the company is now rolling out the technology into additional regions and markets.
Adam Brotman, Starbucks Coffee Company's Chief Digital Officer, was named CDO Club's 2015 U.S. Chief Digital Officer of the Year. The CDO Club is a community of C-suite digital leaders with over 1,000 members.
In order to make the biggest impact, Frito-Lay started with its account teams, to get them out of using manual processes such as spreadsheets, and into their core competency (to make a sale).
