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Strategy

  • General Mills Reports Global Responsibility Progress

    General Mills' annual Global Responsibility Report outlines the company's approach to creating economic, environmental and social value in the countries where it operates.
  • Land O'Lakes Names Chief Marketing Officer

    As CMO, the exec will oversee the B2C and B2B branding and marketing strategy. He will also be responsible for building marketing competencies across all businesses and geographies.
  • Comings & Goings: April 2015

    Brand Marketers
    Coca-Cola Co., Atlanta

    Russell Baker has been named vice president, shopper marketing strategy, content and capabilities, for Coca-Cola North America.

  • Retail's 10 Most Influential

    Retailers continue to introduce innovation after innovation but where do they get their inspiration? Vend's examination of the industry's most influential ranks the insiders setting the agenda for retail's future. See who made the list, and who you should be following.
  • Molson Coors Acquires Mount Shivalik Breweries Ltd.

    Molson Coors expands its Northern presence in the fast growing Indian beer market and creates new opportunities to introduce Molson Coors brands in India.
  • Small Organic to Mass Market: Growth Potential or Selling Out?

    Many small, organic food companies start with a homegrown story that appeals to its consumer base, however, major consumer goods powerhouses have been recently vacuuming up these niche players. Giants like Coke, General Mills and Kellogg have recently expanded their organic portfolios through acquisition with rumors of more to come. With the risk of being called a sell out, is teaming up with bigger companies better for growth, or is it a death sentence for these smaller players?
  • McCormick Names SVP Corporate Strategy & Development

    In this new role, the candidate is responsible for shaping overall corporate strategy and development activities to achieve company objectives.
  • HEINEKEN USA Appoints CEO

    HEINEKEN USA announces that Dolf van den Brink will be the new CEO of Cuauhtemoc Moctezuma/HEINEKEN Mexico, succeeded by Ronald den Elzen, the current Managing Director of HEINEKEN Portugal.
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