Odlo previously operated in data silos, but through the use of an SCM platform, it now has full transparency over the inbound supply chain and current data. Here’s how it achieved this fashionable mix in this case study.
Sharing insight at “Preparing for the Future Consumer,” the global SVP will explore upcoming consumer behavior shifts and detail how retail and consumer goods companies can best ready for them.
For consumer goods brands to successfully navigate consumer sentiment during uncertain times, the best path forward is usually finding middle ground — and leveraging advanced analytics to test digital media strategies can make it easier to maneuver.
In addition to providing access to consumer data, the effort is letting the company explore the growing sharing economy and change how it views fashion consumption.
