Apollo and Metropoulos hope to have America's favorite snacks back on the shelf by this summer. They agreed to pay $410 million to purchase the brands, five bakeries and certain equipment.
Flowers Foods has integrated more than 100 acquisitions since 1968, and three significant ones in just the last three years Tasty Baking, Lepage Bakeries, and the Sara Lee and Earthgrains brands in California.
With over 30 percent of Ocean Spray Cranberry juice drinkers mixing their juice with sparkling water at home, the partnership builds on an already familiar consumer behavior.