Marketing

Chief marketing officers must free themselves from organizational shackles and devote more time to creating new relevance at scale.

The deal is part of Tyson's global growth strategy to give the manufacturer greater flexibility in serving key global markets.

As chief digital officer, Dadlani is helping Mars move faster to better solve the evolving needs of consumers and customers.

A group of industry insiders debate the current state of JBP but reach consensus on where it should be heading for the benefit of manufacturers, retailers and, ultimately, shoppers.

The industry veteran will help attendees of the 16th annual Consumer Goods Sales & Marketing Summit understand how to leverage emerging technologies to prepare for whatever is coming next.

Chief executive officer Amy Shecter will share how the brand became a platform for “connected beauty” during an Oct. 16 session at the 16th annual Consumer Goods Sales & Marketing Summit in Boston.

The Consumer Goods Sales & Marketing Summit will teach attendees the strategic direction needed to become disruptive industry forces, and highlight the new technologies that can help them get there.

Unilever promoted senior vice president Terry Thomas to executive vice president of customer development.