Marketing

The executive leadership changes announced to take effect Nov. 1, 2020; while Achal Agarwal intends to retire after 40-year career.

Advent, in partnership with former TransUnion CEO Jim Peck, will accelerate Nielsen Global Connect's transformation and support its continued innovation in consumer and market measurement

Rawlings Sporting Goods and Easton Diamond Sports have entered into a definitive agreement for Rawlings to acquire Easton.

Consumer goods data and analytics provider Nielsen’s Global Consumer Business unveiled a new brand identity that includes a new company name and logo.

The hair and beauty retailer and distributor launched a new brand campaign at the start of the year aimed at helping consumers achieve salon results from the comfort of their home. It couldn't have picked a better time.

The beverage company made a series of leadership changes that include several executive members assuming new responsibilities.

In addition to growing the company’s digital and e-commerce business strategy, Lee will be tasked with overseeing digital marketing, e-commerce operations and innovation, digital product management, and data analytics and insights.

Shifts in consumer behavior as a result of the pandemic continue to drive sales growth at Procter & Gamble, which reported a net sales increase of 9%, to $19.3 billion, in fiscal Q1.