Label Insight Names Marsha McGraw CCO

Marsha McGraw has joined Label Insight as chief customer officer.

McGraw will be tasked with leading all sales, customer success and partnership operations to support the company and its product attribute metadata platform for consumer goods brands and retailers.

She was most recently president of U.S. sales at shopper intelligence and digital media firm Catalina, where she led growth and expansion across its customer base.

"We are incredibly excited to have Marsha join our Label Insight leadership team," said Todd Morris, CEO of Label Insight. "Her passion and track record of delivering customer value is unmatched in the industry. Last year was one of our best years ever fueled by our unique ability to help our customers grow, and Marsha's proven capacity to understand, and deliver against, the strategic needs of customers could not come to us at a better time as we expand to address broader business applications for our customers."

"I am thrilled to be joining Label Insight at a time when digital transformation is creating an urgent need for CPG brands and retailers to rethink their approach to serving their shoppers," said McGraw. "Label Insight works with many of the largest and most innovative retailers and manufacturers in the industry and I see remarkable opportunity to help our customers and partners thrive in a rapidly changing marketplace."