Marketing

Mars’ Speed of Scale: How AI-Fueled Image Recognition Is Increasing Conversions
Learn how Mars elevated its retail image content in order to bring a heightened level of category intelligence to its retail partners.
How Mars and Constellation Brands are Advancing DEI
Consumers increasingly want to know that the brands they buy from are committed to advancing diversity, equity, and inclusion. Here are five ways brands like Mars are making DEI more than a marketing initiative.

Massimo Zannetti Unlocks the Power of Transparency and Analytics With CRM Upgrade

Massimo Zanetti, the private label coffee provider, had tapped a CRM system in the past, but it was a “huge failure.” Learn why the latest initiative is already having measurable results.
5 Tips to Recruit and Retain Top CPG IT and Digital Talent

Consumer goods companies are getting savvier when it comes to recruiting and retaining their top digital and tech talent, but that doesn’t mean it’s easy for anyone.
You’re Doing It Wrong: 3 Most Common Cloud Strategy Mistakes

Are you making these blunders when it comes to developing your cloud strategy? There’s a good chance you probably are.
L’Occitane Lays Out New Sustainability-driven Corporate Mission Statement

French Luxury beauty brand L’Occitane has unveiled a new corporate mission statement aimed at placing sustainability at the heart of future expansions.
Kraft Heinz Taps Janelle Orozco for North American CPO Role

Kraft Heinz has tapped former Diageo CPO Janelle Orozco for the role of North America region chief procurement officer.
Church & Dwight Speeds Up Innovation With Deep Market Insights

Church & Dwight will be able to identify target markets — pockets of growth where it can optimize efforts — to better target consumers and build stronger loyalty.
How Kimberly-Clark Is Modeling Its RGM Strategy Like an Innovation Pipeline

Kimberly-Clark is developing an RGM pipeline strategy that more closely resembles its approach to product innovation, as it continuously improves in-market execution.
Tech Transformation Podcast: Molson Coors’ Cloud Journey With Lindsay Winn and Ramki Krishnamoorthy

Molson Coors is evolving from an alcohol beverage company to a beverage company, and this has meant transforming its business, its technology, and its ways of working.

Mars’ Speed of Scale: How AI-Fueled Image Recognition Is Increasing Conversions

How Mars and Constellation Brands are Advancing DEI

Massimo Zannetti Unlocks the Power of Transparency and Analytics With CRM Upgrade

5 Tips to Recruit and Retain Top CPG IT and Digital Talent

You’re Doing It Wrong: 3 Most Common Cloud Strategy Mistakes

L’Occitane Lays Out New Sustainability-driven Corporate Mission Statement

Kraft Heinz Taps Janelle Orozco for North American CPO Role

Church & Dwight Speeds Up Innovation With Deep Market Insights

How Kimberly-Clark Is Modeling Its RGM Strategy Like an Innovation Pipeline

Tech Transformation Podcast: Molson Coors’ Cloud Journey With Lindsay Winn and Ramki Krishnamoorthy