Marketing

Deploying mobile applications can have significant benefits -- from operational cost savings to improved productivity and customer service. Find out from IDC how the importance of taking a holistic approach in a mobile strategy ensures greater success.

The focus includes improving the profitability of the coffeehouses, rationalizing the cost structure and aligning the current real estate portfolio, among other initiatives.

The implementation of a new system will establish an enterprise-wide PLM backbone for all product, packaging and process information.

Spitz International Inc., a Canadian sunflower and pumpkin seed maker, will operate as part of Frito-Lay North America.

Comedian Chelsea Handler hosted the launch of Charmin's nationwide tour.

For the first time, Nike Considered Design will be featured in all of Nike's six key categories.

In the current economic situation, find out how the Eight O'Clock Coffee Company is leveraging cause marketing to encourage literacy among children in need.

The sale is in line with the company's strategy to properly resource and focus on other brands in its portfolio.