Marketing

CGT Executive Editor Kara Romanow gets Bender's take on innovation, collaboration and Alberto Culver's very large IT and business process transformation program.

New research reveals that consumer products manufacturers need to work on leveraging consumer insights, with only 43 percent indicating their ability is better than satisfactory. Read on for more of the survey's findings.

The Campbell Soup Company's wellness advancement includes several innovations planned for the 2010 soup season.

The restructuring plan for the pork group is estimated to result in $125 million in annual cost savings by fiscal 2011.

The new creative activities line aims to deliver value in more ways than one.

Starbucks makes breakthrough on patent pending technology for instant coffee.

The coffee company builds Vermont's largest solar array on top of the distribution center of its Green Mountain Coffee facility in Waterbury.

The realignment aims to drive greater efficiencies throughout the organization and may result in an overall reduction of up to four percent of the company's workforce.