Marketing

Callaway Golf announces it has reached an agreement with Perry Ellis International to design, manufacture and distribute Callaway golf and sportswear apparel in the United States, Canada, Latin America and the Caribbean.

Coca-Cola recently announced its commitment to invest $2 billion in China over the next three years in new plant and distribution infrastructure, sales and marketing, and R&D.

The new optional text messaging feature transmits game shaping intelligence to Agents Plum, Scarlet, Mustard and the other CLUE characters.

The new agreement is expected to give Pepsi an immediate boost in the fast-growing energy drink category.

The Campbell Soup Company's wellness advancement includes several innovations planned for the 2010 soup season.

For more than 20 years, Starbucks has been working on patent pending technology to bring instant coffee to its consumers.

The meat supplier and the first refrigerated pet food company in the United States join forces to transform the way families feed their pets.

The Canadian food processor implements Business Solutions from SAP to increase visibility across its global operations to drive growth.