Skip to main content

Marketing

  • Coke Reorganizes for Changing Global Marketplace

    The Coca-Cola Company will organize around three major operating businesses: Coca-Cola International, Coca-Cola Americas and Bottling Investments Group.

  • As Seen On TV, Inc. Expands Social Media Efforts

    Its new marketing plan with BrightShop Digital is exptected to drive traffic and growth to AsSeenOnTV.com.

  • LeapFrog Product Sets Pre-Sale Record

    LeapFrog's newest tablet for kids is selling three times faster than its original LeapPad.

  • Top 5 Sales & Marketing Stories at 2012's Midpoint

    As we enter the second half of 2012, the editors of CGT like to take stock of the stories that were of the most interest to our readers. With popular topics like new marketing and TPO, here is a look back at the top 5 sales and marketing headlines on Consumergoods.com this year.

  • The Most Powerful Women in CPG

    When it comes to the CPG industry, it is often noted that the primary consumer is of the female demographic. So, maybe its no coincidence that the most powerful women in the CPG industry know how to appeal to their consumers. This Fortune 500 list includes a snapshot of the most powerful women in CPG, and some of their greatest tips and best practices on balancing family-work life, motivating employees, and more.

  • TreeHouse Foods Appoints New COO

    The candidate is appointed to this newly-created position, coming from companies like Dean Foods, Eastman Kodak and Procter & Gamble.

  • Kraft Names N.A. Grocery EVP from Avon

    The current Avon executive is expected to bring outstanding legal, corporate governance and CPG experience to the role, which will start in late August, 2012.

  • P&G, EPA Ink Supply Chain Partnership

    The partnership aims to develop new tools to guide sustainability improvements within manufacturing and supply chains.
X
This ad will auto-close in 10 seconds