Marketing

Along with the naming announcement, Sara Lee revealed its strategy for its North American foods business, Hillshire Brands Company, which emphasized new product development, marketing investment and disciplined cost control.

New products generated 10.5 percent of net revenue in 2011, up from 7.4 percent in 2009. And as Kraft Foods plans to divide into two independent public companies, the company's R&D team has a robust development pipeline that's already delivered more than 70 new products in the past year.

One of companys most experienced global executives will lead top global growth initiative for Sharpie, Paper Mate brands.

For the first-time ever, every woman who uploads a photo will appear in a Dove ad, including online ads and a dynamic billboard in the world-renowned Times Square.

A 19-year Diageo veteran will succeed current President and CEO Debra Kelly-Ennis, who has decided to leave the company.

CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

The retail solution is expected to tie consumer, transactional and promotional data together, providing Patagonia with a complete 360-degree view of the customer.

The addition of the iconic snack business makes Kellogg the world's second-largest savory snack company.