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Marketing

  • Beyond the Brand

    Pfizer Consumer Healthcare heard directly from consumers that simplified and easy access to nutritional information is what they needed. Being in the multivitamin business for 30 years, the Centrum team listened and developed Nutrition Possible to help people achieve their overall nutritional goals.

  • The Innovation Solution

    A sneak peek inside Praveen Gupta's new book on making innovation more pervasive, predictable and profitable.

  • Nestle USA Appoints New Chairman and CEO

    Paul Grimwood, CEO of Nestl UK & Ireland, has been appointed to the role of chairman & CEO of Nestl USA following the announcement by current chairman & CEO Brad Alford, who is to retire in October 2012.

  • TABS Group Names New Partner

    The Tabs Group announces the promotion of Bill Laros to Partner.

  • Campbell Completes Bolthouse Farms Acquisition

    Campbell Soup Company completes the acquisition of Bolthouse Farms for $1.55 billion in cash.

  • Nature's Pride Unveils New Packaging

    The bread brand highlights its natural ingredients and benefits through easy-to-read nutritional facts and icons.

  • Kraft Names EVP; Reorganizes for Spin-Off

    The announcement of this candidate, together with the recent announcement of Kim Rucker as General Counsel of the future North America grocery company completes the leadership teams of the two companies for the spin-off.

  • Avon Names New Group VP

    The candidates responsibilities include Corporate & Employee Communications, PR, Representative Communications, and Corporate Social Responsibility.

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