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Marketing

  • P&G Chief Brand Officer Talks Digital Marketing

    Chief brand officer of P&G, Marc Pritchard says digital technology has brought marketers "unimaginable opportunities", but brands should not put "obsession" with technology at the cost of "customer experience" and should tackle the threats that digital presents as much as reaping the benefits of it.
  • McCormick Announces Acquisition of Brand Aromatics

    McCormick has acquired the business for approximately $63 million in cash, and expands the breadth of value-added products in its industrial business.
  • Africa's Consumer Economy on the Rise

    A couple of months ago, The Economist reported that the African economy, rather than being damaged by last years collapse in commodity prices, was actually standing its ground even despite its historical dependency on the extractive industry.
  • MPOWERD Names CEO

    In addition the CEOs promotion, MPOWERDs Board of Directors appointed Valarie Gelb as Chairman of the Board and appointed two new directors, Mark Sperry and Michael Pecoraro.
  • East Africa Trade Agreement is Latest Big Step Forward

    Thursdays signing of the Cooperation Agreement between the United States and the East African Community (EAC) a regional bloc comprised of Kenya, Uganda, Tanzania, Rwanda and Burundi is a major relationship milestone.
  • Kimberly-Clark CFO Announces Retirement

    CFO of Kimberly-Clar, Mark Buthman, announced his plans to retire at the end of 2015, after 33 years with the company. Maria Henry will be his successor and serve as SVP and CFO effective April 27 for a smooth transition.
  • Top 10 Billionaires in Food & Bev

    Taking a closer look at Forbes' 29th annual ranking of the world's richest is littered with consumer goods executives. Here, we take a look at the top 10 billionaires in the world across Food and Beverage.
  • Southern Wine & Spirits Reveal New Exec Roles

    Southern Wine & Spirits announced two key appointments within the company last week: Barry Goldberg will serve as SVP commercial & operations value management and realization, and Ann Dozier will serve as SVP and CIO.
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