Marketing

Disruption. A characterization of Coca-Cola's lower tech, but startling entry into fluid milk with its Fairlife brand -- presenting the potential to upend how business is done in the dairy case, but also in other highly commoditized supermarket categories like meat and produce.

Who are America's most powerful people in food? Here we identify five CG individuals that are most powerfully influencing the industry. These are the individuals that make things happen, rewrite the rules, change the conversation, and shift the paradigms.

In health and wellness, it is start-ups that are taking the lead in redefining markets and creating new categories. Find out why.

Global brewer Molson Coors Europe has selected Symphony EYC Assortment Management to compete more effectively by utilizing insights from performance data to generate sales opportunities for its retailer partners.

J.M. Smucker Co. revealed a series of key executive promotions that will position the company for continued growth and success following its recent acquisition of Big Heart Pet Brands.

Snyder's-Lance has announced a new snack food division, the launch of two new products, and revealed its new logo, symbolizing its shift to a branded snack food company.

As the sole managed services partner for all of Kellogg's digital marketing properties, Mindtree will support Kellogg's industry leading digital initiatives with more than 100 monthly production deployments.

Cole Haan will open its Innovation & Sports Lifestyle Design Center at its global headquarters in Greenland, New Hampshire, enabling the brand to aggressively expand its offering of ZeroGrand products for men and women.