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Marketing

  • Cole Haan Launches Global Innovation Center

    Cole Haan will open its Innovation & Sports Lifestyle Design Center at its global headquarters in Greenland, New Hampshire, enabling the brand to aggressively expand its offering of ZeroGrand products for men and women.
  • Talking Rain Adds CMO to Recent C-Suite Appointments

    Talking Rain announces the addition of John Peirano as Chief Marketing Officer who joins recent hire Marcus Smith as Chief Financial Officer, and recently promoted Michael Lowes as Chief Operating Officer.
  • Mars Achieves Zero-Waste-to-Landfill Certification for All Sites

    Mars Chocolate North America announces that all 10 of its manufacturing facilities are now certified landfill-free, representing a significant milestone in achieving Mars goal of zero-waste-to-landfill by 2015.
  • Avon Names EVP and CFO

    The new candidate comes most recently from J. Crew and Saks Incorporated, and will focus on Avon's turnaround including driving sustainable and profitable growth.
  • Smucker to Acquire Big Heart Pet Brands for $5.8B

    The acquisition is expected to provide the company greater scale and strategic balance to its current portfolio while positioning it for continued growth.
  • The Importance of Big Data is Growing Exponentially: Do You Have "Who" it Takes?

    Today, business is being transformed by leveraging big data. It is much more than just analytics. There is a multitude of competitive advantages for leveraging big data, which includes your internal data, syndicated, social media and demographic/psychographic data. Let us start with a definition of big data.
  • Campbell's Named Top Sustainable Company

    Campbell is one of 20 U.S. companies, and one of two U.S. food companies, included in the Global 100. The Global 100 drew companies from 22 countries on five continents, evaluating a total of 4,609 companies.
  • Insert Cliche Here

    CGT Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue.
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