With urbanization a growing trend around the world, theres a new form of segmentation that allows companies to act locally without losing large-scale delivery. Using a city archetype approach can enable companies to capture these opportunities without adding complexity or cost.
General Mills has acquired Brazilian yogurt maker Carolina Administracao e Participacoes Societarias Ltda., (Carolina), a privately-held dairy products company headquartered in Ribeirao Claro, Parana, Brazil.
Stephen Quinn, who has been Walmarts marketing chief since 2007, will retire in January. Find out which Target exec Walmart has hired to replace its marketing chief.
Suresh P. Bharadwaj, senior director and product head -- TradeEdge, EdgeVerve, explains how to address the challenges to achieving profitable growth in new markets.