Integrated Marketing Management: Rajendra Mamodia, CognizantHow globalization -- coupled with the current tumultuous economic environment -- is affecting the marketing practices at leading consumer goods companies. Collective Brands Bolsters E-Tailing Strategy A new technology deployment is part of company's investment in sharedinfrastructure and expands its brands' reach beyond the retail the wholesalechannels. Guthy-Renker Transforms Customer Shopping Experience The new platform is expected to offer a global, branded experience across all channels and markets worldwide. Unilever Eyes Russian Sauce Business The acquisition is expected to further strengthen Unilever's existing dressings and ketchup portfolio in Russia, one of its priority countries. SAP/Teradata Partner for Data Warehousing SAP NetWeaver Business Warehouse will now run on Teradata technology for a more unified data platform. CVBG Bridges Communication Gaps in Growing Business CVBG plans to have five to 10 offices in the United States in the next few years, while keeping with its philosophy of personalized, local service. Nestle Launches Initiatives in Nutrition, Water and Rural Development The initiatives include an expanded education program focused on nutrition, health and wellness for school-age children around the world. Green Earth Technologies Signs Distribution Deal Green Earth Technologies' G-OIL is made with American-grown renewable animal fats. Unilever Undergoes HR Process Transformation IBM will help Unilever focus on people management strategic initiatives across 19 Latin American countries. Oracle Buys Sun Microsystems The transaction is valued at approximately $7.4 billion, or $5.6 billion net of Sun's cash and debt. First Previous 167 168 169 170 171 Next Last
