The transaction includes the Wild Turkey brands, along with American Honey liqueur, distillery facilities in Kentucky and related assets, together with aged bulk bourbon inventory.
Combining the capabilities and expertise of both companies, the new firm will develop the overall business strategy for Diageo premium brands to be sold by Kirin in Japan.
Satisfying consumer demand is tougher than ever. General Mills reveals how a modern consumer products company responds to both retailer and consumer demand in a timely and profitable manner.
The new Johnson Products Company is expected to provide the new owners with a platform to bring product innovations and promotions to a unique multi-cultural consumer group.